Press Kit

Everything you need to write about Did It. Quick facts, descriptions, and assets. If something is missing, get in touch.

Quick facts

App name
Did It
What it is
A daily wins journal
Price
Free, with an optional Tip Jar
Subscriptions
None
Account required
No
Ads / tracking
None. Anonymous, cookieless usage analytics only (PostHog, EU-hosted)
Your data
Stored on your device. Optional iCloud sync between Apple devices
Latest version
2.3 (September 2026)
Launched
February 2026
Maker
Pascal Wheeler
Platforms
iPhone, iPad & Mac (App Store, one download; Mac via Designed for iPad on Apple silicon) & Android (Google Play)

About Did It

Boilerplate one line

Did It is a calm, private daily wins journal for iPhone, iPad, Mac and Android. It isn't a to-do list. It's your woohoo list.

Short ~55 words

Did It is a calm, judgement-free journal for your daily wins. Instead of a to-do list for tomorrow, it's a record of what you actually did today, however small. Write it, snap it, or sketch it, then look back and notice how much you really do. Free, private, and on iPhone, iPad, Mac and Android.

Medium ~115 words

Did It is a daily wins journal for iPhone, iPad, Mac and Android. It answers the question we all ask sometimes: what have I done all day? Rather than a to-do list of things still to come, Did It is a calm, judgement-free space to record what you did today, however small, however ordinary. Add a quick line, a photo, or a sketch, then scroll back over your week, month, or year to watch your little victories add up. Gentle reminders nudge you to notice, Siri and Shortcuts let you add without opening the app, and optional iCloud sync keeps the same days on every Apple device. There's nothing to sign up for. No accounts, no ads. Free to use, with an optional Tip Jar.

Long ~290 words

Did It is a daily wins journal for iPhone, iPad, Mac and Android, built for anyone who reaches the end of the day wondering where it all went. It reframes the usual productivity question: not "what's left on my list?" but "what did I actually do today?" The interaction is intentionally simple. Add what you did in a line or two, attach a photo, or draw a quick sketch, and Did It keeps a warm, judgement-free record of your day. There are no tasks for tomorrow and no streaks to break, just a celebration of today, however small or ordinary the win. Scroll back through a calendar of your days to see how much you really do, especially on the days that felt like nothing. Gentle, optional reminders nudge you to check in and recap. On Apple devices, Siri, Shortcuts, Spotlight and a Control Center button let you add something without opening the app, and completed Reminders can be brought in too. Colour themes, custom app icons, and widgets let you make it your own. The iPad and Mac versions add keyboard shortcuts and a bigger canvas, with optional iCloud sync to keep the same days everywhere. It's private by design: there are no accounts, no logins, and no ads. Your journal stays on your device (or in your own iCloud, if you turn sync on), and you can export or delete it whenever you like. Did It is free on the App Store and Google Play, with an optional in-app Tip Jar for anyone who'd like to support its development. It isn't a to-do list. It's your woohoo list.

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App icon & brand

Did It app icon

App icon

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Did It brand mark

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Screenshots

The current App Store screenshots, ready for article leads and roundups. Tap a shot to download it. Android shots on request.

iPad & Mac

Promo video

A short promo clip is on the way. For a preview build, a downloadable MP4, or a higher-resolution asset, just email me.

About the maker

I'm Pascal Wheeler, an independent developer based in the UK. Did It started as a personal answer to a familiar feeling: reaching the end of a full day and wondering what I actually did with it. It grew into a calm, private journal for noticing the small wins. There are no investors, no growth team, and no ads, just me building something gentle and useful. I'm blogging the behind-the-scenes stuff at oooooh.co.uk.

Contact

Email
hello@did-it.co hello@did-it.co
Website
did-it.co